Great Britain –  also known as Britain, is an island in the Atlantic Ocean, off the north-western coast of continental Europe. It is the ninth largest island in the world and the largest island in Europe. With a population of about 62 million people in mid-2010, it is the third most populous island in the world. The United Kingdom is the world’s 8th biggest tourist destination, with 29.2 million visiting in 2011. US$17.2 billion was spent in the UK by foreign tourists. VisitBritain data shows that the US remains the most-valuable inbound market, with American visitors spending £2.1bn in 2010.  Nevertheless, the number of travelers originating from Europe is larger than those travelling from North America – 21.5 million compared to 3.5 million American/Canadian visitors.